It’s Not Random: The Method Behind the Bricks in a LEGO® SERIOUS PLAY® Kit

Why Specific LEGO® Bricks Are Used in LSP
Last Updated by the Serious Play Business Content Team on 19 September 2025.

When people first encounter LEGO® SERIOUS PLAY® (LSP), one of the most common questions is: “Why these specific LEGO bricks? Can’t we just use any?” At first glance, a Serious Play kit looks like a random pile of parts. But it isn’t. Each brick is curated to encourage strategy development, unlock organizational identity, and support shared models that surface the mental maps of a team.

Summary: An LSP kit is a curated design, not a toy box. Every element is chosen for metaphorical and psychological impact.

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What’s in a Serious Play Kit?

The kit balances standard and specialty elements:

  • Standard bricks – Provide the building blocks of clarity.
  • Specialty pieces (wheels, doors, windows, ladders) – Spark metaphors about access, opportunity, and growth.
  • Mini-figures and animals – Represent human dynamics, organizational culture, and instinctive behaviors.
  • Abstract connectors – Useful for visualizing networks, systems, and complex adaptive systems.
  • Metaphorical elements (flames, treasure chests, flowers) – Enable symbolic storytelling that links to values and risks.

Together, they provide the range needed for visual-spatial intelligence and creative facilitation techniques.

Why Specific LEGO Bricks Are Used

The method behind the bricks is rooted in constructivist learning and Flow theory. These curated selections ensure:

  • Semantic diversity: Different shapes encourage multiple meanings.
  • Equal participation: Every team member has physical materials to express ideas, creating psychological safety.
  • Metaphorical triggers: Pieces act like projective techniques in psychology—they reveal hidden layers.
  • Structured storytelling: Ladders, doors, and windows help map decision-making pathways.
A close-up of a complex and colorful LEGO model built during a strategy session.
Each brick in a kit is carefully selected to spark strategic and metaphorical thinking.

The Kit as a Facilitation Engine

Facilitators don’t just hand out bricks—they combine them with proven methods:

  • Round robin & sequential sharing: Ensuring every voice is heard.
  • Gallery Walks: Reviewing each model to promote active listening.
  • Mind maps & visual templates: Connecting bricks to strategy maps.
  • Parking Lot & Voting features: Prioritizing insights for follow-up actions.

The Meaning of LSP Pieces

Each part has symbolic weight:

  • Windows = transparency, openness.
  • Doors = choice, transformation.
  • Animals = instinct, hidden drivers.
  • Flags & flames = ambition, urgency.
  • Treasure chests = opportunity, resources.

Together they create shared models that capture both diversity and alignment.

A group of diverse LEGO minifigures arranged in a circle, symbolizing teamwork and shared stories.
Specialty pieces like minifigures and animals are crucial for representing human dynamics.

Ready to Go Beyond the Bricks?

Our LEGO® SERIOUS PLAY® facilitator training programs take you inside the box—showing how curated pieces, facilitation techniques, and structured challenges combine to defeat groupthink and reveal your team’s best ideas.

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Frequently Asked Questions (FAQ)

Q: What is in a Serious Play kit?

A: A curated mix of standard, specialty, metaphorical, and connector pieces designed for strategic workshops.

Q: Why these bricks, not others?

A: Because they are designed to balance structure, metaphorical triggers, and inclusivity, just like structured toolkits in software or localization.

Q: How do these bricks improve strategy development?

A: They convert abstract concepts into tangible shared models and mental maps that teams can align around.

About the Author
Led by Dr Denise Meyerson, one of the original LEGO® Serious Play® Master Trainers, the team draws on organizational psychology, case studies, and cross-disciplinary insights—from flow corridors in psychology to translation management systems in localization. Denise’s programs combine arts-based methods with serious facilitation to build organizational resilience.

Want to see LEGO® Serious Play® in action?

Download our free case study to discover how this method delivered measurable results, including increased engagement, innovation, and alignment across teams.

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