When people first encounter LEGO® SERIOUS PLAY® (LSP), one of the most common questions is: “Why these specific LEGO bricks? Can’t we just use any?” At first glance, a Serious Play kit looks like a random pile of parts. But it isn’t. Each brick is curated to encourage strategy development, unlock organizational identity, and support shared models that surface the mental maps of a team.
Summary: An LSP kit is a curated design, not a toy box. Every element is chosen for metaphorical and psychological impact.
Click the ‘+’ button on the sections below to reveal more information.
What’s in a Serious Play Kit?
The kit balances standard and specialty elements:
- Standard bricks – Provide the building blocks of clarity.
- Specialty pieces (wheels, doors, windows, ladders) – Spark metaphors about access, opportunity, and growth.
- Mini-figures and animals – Represent human dynamics, organizational culture, and instinctive behaviors.
- Abstract connectors – Useful for visualizing networks, systems, and complex adaptive systems.
- Metaphorical elements (flames, treasure chests, flowers) – Enable symbolic storytelling that links to values and risks.
Together, they provide the range needed for visual-spatial intelligence and creative facilitation techniques.
Why Specific LEGO Bricks Are Used
The method behind the bricks is rooted in constructivist learning and Flow theory. These curated selections ensure:
- Semantic diversity: Different shapes encourage multiple meanings.
- Equal participation: Every team member has physical materials to express ideas, creating psychological safety.
- Metaphorical triggers: Pieces act like projective techniques in psychology—they reveal hidden layers.
- Structured storytelling: Ladders, doors, and windows help map decision-making pathways.

The Kit as a Facilitation Engine
Facilitators don’t just hand out bricks—they combine them with proven methods:
- Round robin & sequential sharing: Ensuring every voice is heard.
- Gallery Walks: Reviewing each model to promote active listening.
- Mind maps & visual templates: Connecting bricks to strategy maps.
- Parking Lot & Voting features: Prioritizing insights for follow-up actions.
The Meaning of LSP Pieces
Each part has symbolic weight:
- Windows = transparency, openness.
- Doors = choice, transformation.
- Animals = instinct, hidden drivers.
- Flags & flames = ambition, urgency.
- Treasure chests = opportunity, resources.
Together they create shared models that capture both diversity and alignment.

Ready to Go Beyond the Bricks?
Our LEGO® SERIOUS PLAY® facilitator training programs take you inside the box—showing how curated pieces, facilitation techniques, and structured challenges combine to defeat groupthink and reveal your team’s best ideas.
Explore Certification ProgramsFrequently Asked Questions (FAQ)
Q: What is in a Serious Play kit?
A: A curated mix of standard, specialty, metaphorical, and connector pieces designed for strategic workshops.
Q: Why these bricks, not others?
A: Because they are designed to balance structure, metaphorical triggers, and inclusivity, just like structured toolkits in software or localization.
Q: How do these bricks improve strategy development?
A: They convert abstract concepts into tangible shared models and mental maps that teams can align around.
About the Author
Led by Dr Denise Meyerson, one of the original LEGO® Serious Play® Master Trainers, the team draws on organizational psychology, case studies, and cross-disciplinary insights—from flow corridors in psychology to translation management systems in localization. Denise’s programs combine arts-based methods with serious facilitation to build organizational resilience.
